Someone placing weed nuggets on a scale

As a dispensary or as a designer of your own unique cannabis creations, it’s important to know who smokes the most weed so that you can identify your target audience and market effectively to them. That being said, this is not something you can find out simply by looking at the people who come into your dispensary. The good news? There’s a wealth of good weed statistics online that can help you understand who’s driving the demand for weed. Let’s take a closer look at who’s smoking the most weed and what that means for your canna-business. 

Who’s Buying More Weed: Women or Men?

Demographics can help you better understand how you should brand in order to attract this audience, and these demographics can be broken down into multiple categories. One of the most helpful ones to help you figure out how you should angle your marketing strategy is women vs. men. So, who smokes the most weed? Research shows that it’s fairly close, but men seem to be greater consumers of weed than women are. One 2022 report from Eaze found that 48 percent of new customers in 2021 were women, while 52 percent of men. 

That being said, that may change in the future. Another report from Headset discovered that sales from new customers who were women increased by 55 percent from 2020 to 2021, while new male customers only increased by 49 percent. Overall, making sure that your brand appeals to both parties is a fairly safe bet. 

Who Smokes More Weed By Age?

Having a better overview of who smokes the most weed in regards to men and women can be a helpful place to start. However, there are some good weed statistics that break it down by age group, which can be extremely helpful as well. So, who’s smoking more weed by age group? Statista paints a clear picture, with 22 percent of those aged 18 to 29 smoking cannabis, followed by 11 percent in the 30 to 49 age group, 12 percent in the 50 to 64 age group, and 3 percent in the 65+ age group. 

While you will cater to both men and women, you’ll want to target the group who smokes the most weed, which falls between ages 18 and 29. 

Which State Smokes the Most Weed?

Generally speaking, you’re going to see a lot more cannabis consumption in states where it has been fully legalized in comparison to states that only allow medical marijuana or don’t allow marijuana at all. That being said, it can be insightful to learn more about whether or not your state falls into one of the states with the most consumers. 

One extensive ranking article on Yahoo!Life helps us see which states are the top consumers. The top five states that smoke the most weed use include Oregon at the top, followed by Colorado, Vermont, Maine, and Alaska, according to these good weed statistics provided by them. Knowing who smokes the most weed out of these states might help you plan for the future if you anticipate expanding your business or moving elsewhere!

What Can I Do With This Information?

Statistics are only helpful if their insights can be applied to have a positive impact on your canna-business. Fortunately, the statistics mentioned above can be an excellent starting point for adjusting your business activities and focusing on greater growth moving forward. But where do you start?

  • Reconsider your current target audience: Have any of these statistics changed the way you perceive your target audience? If so, you might want to use the information about who smokes the most weed above to focus on a new demographic who will be more likely to purchase your products. 
  • Dive deeper into the research: The above only begins to scratch the surface of what you can learn with the right market research. For example, what types of products are women looking for that caused their numbers to spike from 2020 to 2021? What’s trending in the cannabis market right now? What are some trends that experts are forecasting in the future? Use research to your advantage to get ahead of the competition and position your business for success. There’s so much to discover beyond who smokes the most weed!

Most importantly, these good weed statistics can help you learn how to properly brand your business and your products for success in your industry. Once you have the right vision in mind, it’s all about implementing it. Fortunately, The Cones Factory is here to make your vision a reality. 

We offer a wide range of premium quality products that can be fully customized to help you with your branding strategy, including pre-roll tubespre-roll cones, and custom pre-roll packaging. Additionally, we make sure that you and your customers are fully satisfied by offering benefits like factory direct pricing, excellent customer service, and fast lead times. Take advantage of the stats about who smokes the most weed above and start branding your business with the support of The Cones Factory!

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