If you're a cannabis entrepreneur, then you know that cannabis branding is key. In order to set yourself apart from the competition, you need to have a strong and unique brand identity. One great way to do this is by using custom cones in your marketing strategy. Here are six reasons why you should consider using custom cones for your cannabis branding business.
1. They Look Aesthetically Better
When you're spreading the word about your cannabis brand, you want to make sure that everything looks polished and professional. Custom cones give your dispensary branding strategy a sleek and stylish edge that sets it apart from the competition.
You can essentially customize them with anything you want so they can be very unique and completely encapsulate what your cannabis branding is all about.
There is no easier way to connect with potential customers than by visual alone so if you can have an image or statement that really catches people's eye, you're doing something right.
2. It's Basically Free Marketing
Some dispensaries spend tons of cash on paid advertising and although it might pull in a few customers it can be very costly.
With custom cones you can get a lot of the same exposure for free because your cones will be traveling around and doing all the marketing for you.
Instead of reaching places all around the city through paid ads and computers, your cones will do the talking once people get to check them out.
All you have to do is put your cones out in public and people will see them. In fact, you don't even have to do anything yourself, just make sure you have some great looking cones and let your customers do the rest!
3. Makes Your Cones Instagramable
There's no denying the power of social media, especially Instagram. If you can get your pre-rolls looking good in pictures, then you're in for a lot of likes and potential customers.
Cannabis is becoming so accepted in our culture that many people will take to social media in order to share their experiences. This is where your custom cannabis branded cones come into play.
As people take their pictures of their cones for their session your business name or dispensary branding colors will be on it, letting the world see who you are.
When people see an attractive and well-branded set of cones, they'll be more likely to want to check out what's inside. It also makes your business look professional and established which can only be a good thing.
4. You Can Change Promotions Easily
If you have a new line of products coming out or you're running a special promotion, you can easily change your cones to reflect that.
Let's say 420 is about to come up and you're looking to do something special that will catch people's eye. You can get your custom cones branded for 420 so they reflect the holiday and it will cause more people to buy cones from you.
This is a great way to keep your cannabis branding fresh and relevant and it also allows you to target specific customers with specific promotions. Get creative with what you put on your cones and then take surveys from your regular customers.
See what they like and what gets them excited so you can constantly improve your branded cones.
5. Gives Your Customers Exactly What They Want
Custom cones don't just mean visual designs, it means that you get to choose the type of cone that your customers will love.
Do they want a cone that's easy to hold and has a comfortable grip? Do they want something that's made out of high-quality materials?
When you make your custom branded cones you can pick the exact dimensions you want for the filter, the paper length, the type of paper, and more.
You could even have your customers fill out a few surveys asking about what they would prefer in a cone and then design your custom cone to be exactly how your customers want.
6. Provides Something Exciting and New
When you give your customers the same old product time and time again they can get bored. This is especially true when it comes to cannabis products because people love to try new things.
If you can offer them something that's both unique and exciting, then they'll be more likely to come back for more. Custom cones are the perfect way to do this because they're so different from anything else on the market.
You can even continually change up the design so that customers get something fresh throughout the year. Aligning your designs with holidays and special occasions will only make your cones more attractive.
No one else will have the exact design you do so it's almost a collectible item. People love to collect things that are unique and special, so give them what they want by using custom cones in your branding strategy.
Custom Cones in Cannabis Branding
Using custom cones for your dispensary branding strategy is a great way to set yourself apart from the competition. Not only do they look great, but they also provide your customers with exactly what they want.
You can change up your designs and promotions easily, making it easy to keep your dispensary branding fresh. Plus, who wouldn't love something unique and exciting that's not available anywhere else?
If you need help with your custom branded cones then reach out to us and we'll help guide you throughout the entire process. We have a ton of experience making custom cones for dispensaries and wholesalers so let us know what you want and we'll make it happen.
If you’re a dispensary looking to increase your marketing but you don’t want to spend a ton of money, custom cones are the best cost-effective means of doing so. Here are 6 reasons you should use custom cones in your branding strategy.
They’re Aesthetically Beautiful
When you want your brand to stand out the best way to make an impact is by creating something visual for your customers. You can put any design on your custom branded cones to catch the short attention of your potential customers to drive more sales.
It’s Free Marketing
Spending the money on branding your custom cones is the only unique expense you’ll incur, but you’ll get so much more value from them. Every single time a person buys your custom cones, they’ll be spreading your brand without you needing to lift a finger.
You Become Instagramable
There’s no denying the power of social media these days and everyone is documenting their personal experience. Every time your customer goes to light up they’ll take a picture first, spreading your brand and message far beyond your own reach.
Make Marketing Versatile
If you just recently rebranded or there’s a holiday coming up, you can easily take advantage by getting some custom designed cones. You’ll be able to match any occasion and your customers will take notice.
Gives Your Customers What They Want
Custom cones don’t have to be all about the visual design. You can actually request different dimensions, paper types, filter types, and more. This allows you to give your customers exactly what they’ve always been looking for.
Provides Excitement and Variety
Your custom cones are a way to get customers excited and interested in your brand. It’s a way to always keep their attention in a society where it's noticeably hard to do.