For many, running a dispensary is a dream job. Being able to participate in the cannabis industry, cater to the needs of local cannabis enthusiasts in your area, and make a profit doing it can be an exciting prospect to many. However, being able to truly see your dispensary take off means having to stand out from the crowd. This can often be easier said than done. The good news? There are plenty of helpful insights available that can make your dispensary one customers will remember. Here are some tips on how to make your business stand out so you can run your dispensary for years to come.
Offer Customers an Experience They Won’t Forget
When a customer walks into your dispensary, you want everything to be perfect. While an average experience will satisfy a customer’s basic needs, it’s the experiences that go above and beyond that will solidify you as a high-quality dispensary. This is vital to your dispensary branding and reputation. Of course, improving the customer experience is a fairly broad concept.
You can enhance the customer experience by making the interior of your store appealing and easy to navigate, offering them interactions that leave them feeling fully supported as they shop and look for the products they want, and going above and beyond to make sure their visit is as seamless as possible. If you’re learning how to make your business stand out, going the extra mile to improve customer interactions can go a long way in making your dispensary more popular.
Add Hard-to-Find Product Types (or Create Your Own)
Certain products are present in nearly every dispensary, which doesn’t do much to separate you from the pack if you only offer the basic products that everyone else does. Instead, you have to focus on adding more desirable or hard-to-find products to your store’s inventory. Now’s the perfect time to research premium brands that don’t seem to be in stock at dispensaries near you and figure out what you need to do in order to get those brands on your shelves.
That being said, you don’t always have to rely on the products of popular companies in order to stand out from other dispensaries. Focusing on your dispensary branding is essential as well. A great tip if you want to know how to make your business stand out is to create and brand some of your own unique, high-quality products. For example, pre rolls can be a great place to start. High-quality pre rolls filled with premium bud sold by themselves or given out as freebies can truly indicate to customers that you’re a higher-quality establishment. Better yet, it’s easy to start offering great pre rolls with bulk and customized pre roll cones, pre roll tubes, and pre roll packaging from The Cones Factory!
Focus on Making Your Dispensary Branding Unforgettable
If you’re just like any other dispensary out there in regards to your name and image, you’ll find it difficult to discover how to make your business stand out. Your brand is not just what people associate with your dispensary, but the thing that can get them through the door right now. If you feel like your current branding isn’t having the impact that you want, now’s the perfect time to make a switch. You can easily shake things up by coming up with a clever name for your dispensary, pairing it with a witty slogan that gets stuck in the minds of your customers, and then following up with an aesthetically pleasing logo that you can use on products like your customized pre rolls. The better your dispensary branding, the easier it will be to stand out from other dispensaries in your area.
Boost Your Online Presence
Speaking of learning how to make your business stand out from other businesses in the area, your online presence plays a major role. Even though you run a brick-and-mortar business, every business needs to be online in order to maximize its foot traffic (or boost delivery orders). One major area to focus on is SEO. Local SEO helps your business appear to prospective customers on Google. Optimizing your content, getting customer reviews, and using Google My Business (now Google Business Profile) can help you in this area. Meanwhile, you can improve your website and turn to social media to get in front of local customers as well!
Make It Worth a Customer’s While to Shop With Your Dispensary
Sometimes, learning how to make your business stand out means doing things that really pull customers in. One such activity is running things like referral programs, loyalty programs, and store promotions that incentivize customers to shop with you instead of the competition. When customers have an incentive to shop with you and see what you have to offer, you can form relationships with loyal customers that sustain your business for years to come.
Learning how to make your dispensary business or branding stand out is difficult but not impossible. Use the tips above and get started with The Cones Factory today to craft a premium pre roll experience!